Carol Raithatha is the director of Carol Raithatha Limited,
a UK-based consultancy specialising in sensory evaluation, consumer research, and food and drink research (www.carolraithatha.co.uk). Project types are varied and can include development of procedures and guidelines, concept and new product development, quality issues and management systems, and desk and business to business research. Carol applies a range of sensory, consumer and
market research techniques, as well as relevant marketing and management models when applicable.
Carol's qualifications include an MBA, an MS in Applied
Biological Sciences, and a BS in Food Science. She is a Fellow of the Institute of Food Science and Technology (IFST) and the Secretary of the Professional Food Sensory Group (PFSG). She is also a member of the Society of Chemical Industry and a Full Member of the Market Research Society. She is a former IFST PFSG representative of the BSI sensory evaluation committee.
Carol's experience covers a range of food and drink sectors
including soft drinks, confectionery, bakery, fresh produce, ingredients, flavours, dairy products, and packaging. Carol Raithatha clients include multinational corporations, small to medium agri-food businesses, and research organisations and agencies.